SOTTOSTUDIOS
EXPERIENTIAL SOLUTIONS
A Destination Dealership with a “Wow!” A Classic Porsche Museum under glass!
A classic Speedster rotates beneath a floor of glass revealing the “Wunderground”, a Porsche heritage museum under the dealership where you can buy many of the classics on display.
First Impressions. Upon taking the elevator down, guests to the “Wunderground” are greeted by classic speedster.
Galpin president Beau Boeckmann and Porsche CEO President Klaus Zellmer describe his first reaction to the “glass reveal” moment as “Gobsmacked!” Congrats to Beau and the Galpin team!
Concept Presentation slides, development sketches and final product.
Sketches, layouts and computer 3D renderings show our original concept development, and then some recent photos of the project now open. “The Wunderground” Experience will premiere later this year. Developed in collaboration with Whitfield Architects and The Scenic Route exhibits.
The Porsche “WUNDERGROUND”
Retail experiences must evolve to survive. What differentiates place based retail from online? Compelling Experiential design that draws us from our "cozier than ever" home that is a "must see”. Car Dealers are a dreaded experience for many, and no one knows that more than Galpin Motors President Beau Boeckmann, who has been at the forefront of reversing the trend, making a visit to Galpin Motors in Los Angeles more relaxed and fun, creating memorable car buying experiences for decades. Eddie Sotto and Beau first met years ago by chance over martinis at the in-flight bar flying back from London. Beau shared his vision for a private Aston Martin showroom to be like no other. He was ambitious and wanted something original which inspired Eddie to no end. Sotto and Boeckmann hit it off, and in the end collaborated to eventually design and create ClubAston, the ultimate way to design your DB11, a private lair with a dash of Bond. In time, as with any Galpin endeavor, it became the number one Aston dealer and was the beginning of many design collaborations.
When Boeckmann asked us to help develop a breakthrough concept to help them win a coveted Porsche franchise, we jumped at the chance to help with the next “wow” to make this Porsche location in Santa Clarita, California, a “must see” destination. We suggested “The Wunderground”, a Porsche lovers dream, first glimpsed through a glass floor in the lobby! Descending down through a special elevator, we explore another world designed to celebrate the history and legacy of Porsche, something we could only call “The Wunderground”. Berau’s vision was to go beyond and make those classics something you could take home! Imagine a classic Porsche museum where the artifacts are all for sale! Amazing, The only one of it’s kind. Complimenting the museum is a Porsche Design retail Store, Porsche Cafe and state of the art service lounge.
SottoStudios produced the conceptual design and 3D presentation visuals to help our client land the franchise. As with Aston Martin, and Galpin Auto Sports, this is the third successful “wow” collaboration with Beau Boeckmann and his Galpin team. We are thankful for allowing us again to “raise the spoiler” with them on a fresh new concept in dealerships! Congratulations to Beau, Jeff Skobin, Joe Allis, Whitfield Architects, Porsche North America and thescenicroute exhibit design for all their hard work bringing this “wow” concept into reality!