Sotto "Thrillboard" Attraction

Times Square, NYC

"To me, Ferris Wheels are so 1880, Observation towers are so "been there, seen that". Why can't cities and places have more choices of iconic design? I felt the need for there to be a more elegant kinetic sculpture that would allow guests to experience the sights in a more memorable way, and at the same time add a work of art to a city skyline. Working with COLAB Architecture, I think we've shown what can be done on a limited footprint in Times Square. You can see the synergistic opportunity that can work anywhere in any shape and size. It shows the potential of "Thrillboard" as an evergreen canvas, a kinetic icon that will make any city a timeless attraction." - Eddie Sotto

Today SottoStudios and COLAB Architecture + Urban Design stand ready to supply any unique or bespoke shape or ride configuration to make your project unique and turn key. What you see is merely a starting point, an example of what can be done. Let your mind run wild, ours did!

Description: "Thrillboard" (Ride and LED Billboard combined), is actually an observation and free fall ride woven into a massive conical LED skyscraper sculpture. Guests board weather protected "Pods" with on-board Audio systems synched to the experience and the sign. The "Pods" can also tilt 19 degrees for added thrill. Now any brand that wants to sponsor the sign can become the "must do" experience in Times Square or any metropolitan city.  

Imagine a billboard you can ride through, where the advertising responds to the guests in the vehicle! THRILLBOARD is the ultimate immersive advertising and observation experience.

WATCH: See the Thrillboard in Action. 3 Minute Video below.

Guest Journey. From Ticketing, to Retail, to Observation dining patio.