Here's a fresh VIDEO interview from the AOPA LIVE BROADCAST (directed at the Aviation industry) that discusses the SkyRanch and the "why" of customization. Eddie Sotto along with Jay Beever, Embraer's VP of Interior Design, describe the Lineage 1000e and the new Phenom 300e. The fun starts about 9m30s in, but the whole show is exciting if you enjoy aircraft.